"Stay thirsty, my friends," the most interesting man in the world is coming to Tampa to tend bar on Friday.
Jonathan Goldsmith, the face that launched a thousand memes, will be slinging cocktails at Tampa’s trendy Hall on Franklin, the food hall announced on its Facebook page Tuesday.
The veteran actor played "the most interesting man in the world" in a 10-year run of the popular (and parodied) commercials for Dos Equis beer.
The commercials featured a debonair gentlemen with a voiceover informing viewers of traits like, "Both sides of his pillow are cool," and that, "He is the only man to ever ace a Rorschach test." He performed feats such as freeing a bear from a trap or parallel parking a train. Because, the voice intones, "He is the most interesting man in the world."
The meme caught fire (and the beer company saw double-digit sales increases) with his signature sign off, "I don’t always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with his huskily imploring: "Stay thirsty, my friends."
His run may have ended in 2016, but he remains a popular figure and will be guest bartending Friday from 9 p.m. to midnight at the food hall, which is a collective of a variety of restaurants and venders at 1701 N Franklin St., Tampa.