Ricky Williams, former NFL running back who now advocates for the use of marijuana, was once suspended for an entire season and failed drug tests multiple times while using the drug during his 11-year career.
He is now getting into the marijuana business full-time.
On Tuesday, he announced he is launching Real Wellness by Ricky Williams, a "cannabis-based wellness brand created for the health-conscious cannabis consumer," according to a news release.
Williams will be partnering with OutCo, which according to the release is Southern California’s "largest, licensed, integrated cannabis company."
Among the wellness products Williams’ company will feature include a range of salves, tonics and vape cartridges that not only involve cannabis, but other herbal extracts that are designed by Williams to promote daily health and well-being.
"It’s a dream come true for me to merge my passion for healing and my fascination with plant medicines with my entrepreneurial spirit," Williams, listed as brand leader and vice president of product development, said in the release. "Cannabis has played an important part in my healing journey, and I feel a responsibility to share what I have learned in the process."
The products — which are available on the rw.life website — are broken up into three different categories: Solutions (for treatment of specific issues), Everyday (general wellness) and Sport (geared toward exercise).
"Our entire line is inspired by my ongoing study of Ayurvedic and Chinese medicine," Williams said. "I’m constantly researching ancient healing formulas and then working with OutCo’s team of scientists to transform those formulas into products that fit our modern lifestyle."
The products are available at various dispensaries in San Diego, Palm Springs and Orange County.
"Ricky is a pioneer and a visionary. He’s always been 10 steps ahead of what’s trending especially as it relates to eastern approaches to wellness," said Linnea Miron, CEO of RW. "While most cannabis-related brands are still catering to today’s recreational user, we’re developing a brand for tomorrow’s wellness user who is primarily female and interested in alternative therapies.
"Our products are designed to help target certain conditions, which is a new way of approaching the cannabis market and one that complements the larger wellness movement."
Williams had five 1,000-yard seasons during his 11-year NFL career, which included stops in New Orleans, Miami and Baltimore.
The 1998 Heisman Trophy Winner out of the University of Texas, Williams was drafted by the Saints fifth overall in the 1999 NFL Draft after then-coach Mike Ditka traded the team’s remaining picks that year — as well as first- and third-round picks in 2000 — for that opportunity.