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Saturday, Oct 20, 2018
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The Heights project in Tampa to open next year with apartments, market and restaurants

TAMPA — As plans for the Heights project have sputtered and stalled over the years, new development began to sprout all around the vacant property north of downtown Tampa along the Hillsborough River.

Columbia Restaurant owner Richard Gonzmart opened the Ulele restaurant inside the old Water Works Building next door. City Hall spent millions revitalizing Water Works Park. A pirate-themed water taxi service and monthly fourth Friday event has drawn new interest to Tampa’s expanding Riverwalk.

But still, the Heights property remained vacant, the old red brick Tampa Armature Works building empty and dilapidated.

Four years after Soho Capital purchased the 43-acre Armature Works property, developers are ready to unveil what’s next. And it’s not the site of the next Tampa Bay Rays stadium.

Soho Capital will transform the 68,000-square-foot building into an in-house market, co-work space, two restaurants and event hall space. In addition, the Heights will begin construction this summer on The Pearl, a four-building, 314-unit apartment community with 28,500 square feet of retail space.

And that’s just the first phase. Long-term plans call for luxury riverfront condominiums and a 260,000-square-foot office park with at least one hotel. The project is valued at more than $820 million.

“We’ve watched and waited, got our hopes up and dashed,” said Tampa Mayor Bob Buckhorn at an unveiling event for the Heights project Wednesday morning. “But we’re on the verge of something very special here.”

Construction has already begun on the Armature Works, which is scheduled to open early next year.

“This is one of the best sites in the urban core in Tampa,” said Adam Harden, one of the developers on the project. “We think we’ll anchor one end of the Riverwalk and all the new development coming to Channelside will anchor the other end.”

Harden and Chas Bruck of Soho Capital call the Heights a personal pet project.

“We’re both from Tampa, so this project means a lot to us. It’s our baby,” said Bruck, whose wife, Tayren, is also involved in the planning of the project as the director of events. “We wanted to create a unique space in Tampa that will serve residents here, not just tourists.”

Harden and Bruck traveled to cities like Austin, Texas, Portland, Ore., and Denver to find inspiration for the Heights.

They hired Tim Clemmons of Mesh Architecture to design the look and feel of the site. It will include a historic water tower, which is similar to an original that was at one time was functional on the property. The Armature Works building will stay true to its roots, too, as the original brick will remain as will an overhead crane. Original doors, windows and skylights were restored. The building dates back to 1911; it served as a TECO trolly barn storage facility.

Perhaps the most unusual piece of the project is the “Heights Market” that will be housed inside a portion of the Armature Works building. The 22,000-square-foot open market will mimic those in other metro areas, including the East End Market in Orlando and the Krog Street Market in Atlanta. It will offer an array of restaurants in vendor-like stalls operated by local chefs and entrepreneurs, including Ichicoro Ramen, Fine and Dandy craft cocktails and Steelbach Ranch cheeses. Market tenants will host classes and private events.

“The market hall is so unique and welcoming to our city,” said Chrstine Burdick, president and CEO of the Tampa Downtown Partnership. She carried with her a pamphlet featuring the Armature Works building from an Urban Land Institute event she attended in San Francisco earlier this year. “This plan has been so thorough and so good for downtown Tampa.”

A restaurant called SteelBach will neighbor the market and will be run by BE-1 Concepts, a restaurant company that operates several brands, including Boca Kitchen and Ciro’s Speakeasy and Supper Club. There will be three event halls available for rent, including a rooftop patio with views of downtown Tampa and the Hillsborough River. A three-acre green space separates the Armature Works building from the river, where paddleboards, kayaks and other watercraft will be offered for rent.

The Pearl apartments will be priced to attract millennials, young families and empty nesters.

“The desire to get back to the urban core is huge, and we don’t see any reason for this project to slow down,” Harden said. “We see a lot of potential in this site and think that the excitement around other projects in Tampa will continue to fuel the momentum.”

About $8 million in infrastructure work on local area roads is expected to begin in August.

The ambitious plans to develop a mixed-use center at the north end of Tampa’s downtown Riverwalk signals the end of an era of false starts for this particular plot of land. Soho Capital developers bought the property out of Chapter 7 bankruptcy proceedings in 2012. Earlier backers of projects at that site included Tampa RV tycoon Donald Wallace and local developer Bill Bishop, but plans stalled amid the Great Recession. In recent years, the character of the old trolley barn made it a coveted site for private parties up until 2010, when it was deemed a fire hazard.

Contact Justine Griffin at [email protected] Follow @SunBizGriffin.

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