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Tuesday, Nov 20, 2018
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Force Friday: Disney begins a feast of new ‘Star Wars’ merchandise

Force Friday fans — some taking advantage of predawn sales — got their first look at Star Wars toys, gadgets and other items tied to Walt Disney Co.’s new film in the space adventure series.

The Disney store at International Plaza opened at 9 a.m. Friday to begin its Force Friday sale with the first 100 customers who made a purchase receiving a free “Star Wars” pin. Other area stores had special sales events, including the Target at 2747 Gulf-to-Bay Blvd. in Clearwater that opened at midnight.

The shopping kicked off Disney’s effort to cash in on fans eagerly awaiting the debut of “Star Wars: The Force Awakens,” which is slated to hit theaters this holiday season.

The film is expected to become one of the highest-grossing in box office history, and experts say that Star Wars toys could blow past the $500 million in sales that Disney’s smash hit “Frozen” delivered to the toy industry last year.

If they do it right, Disney could be feasting off “Force Awakens” merchandise sales long after the movie leaves theaters.

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