Reggie Williams is the latest Tampa Bay-bred artist to hit the big time.
As R.Lum.R — pronounced "R. Lamar," as in Williams' first initial and middle name — he's a rising star in the trendy genre of indie-alternative R&B. Dubbed an artist to watch by Rolling Stone and NPR, he's played on Jimmy Kimmel Live, he's a a streaming sensation on services like Spotify, and his fall tour sold out shows in major markets.
On Friday at Crowbar, R.Lum.R, 27, will play his first quasi-hometown gig since this success. He's so excited about coming back home that he's getting custom T-shirts printed up for the occasion.
"I wanted to do a thing that was kind of special for Florida, because that's where I came up, and that's where I was raised," said R.Lum.R, 27. "It makes sense to share that success with the place that you came from."