Signs Of Super Bowl XLIII Appear On I-275, West Shore Blvd.
TAMPA - The Tampa Bay area is getting its first taste of Super Bowl fever. Workers installed two Super Bowl XLIII billboards Thursday afternoon just in time for the evening commute. The sign on Interstate 275, just east of West Shore Boulevard, depicts the official Super Bowl XLIII game ball. The second billboard highlights the theme for the NFL 2008 season: "Believe in Now." The sign faces south on U.S. 19 just south of Tampa Road. Workers will put up three more billboards in the coming weeks as training camp and the NFL season approach. They will be on Interstate 4, Ulmerton Road and Waters Avenue.As of today, there are 219 days until the 2009 Super Bowl kickoff in Raymond James Stadium. It will be the Bay area's fourth Super Bowl.