Ratings up for Magic-Cavaliers series on TNT
ORLANDO - Orlando's Eastern Conference championship-clinching victory over Cleveland drew more than 8.3 million viewers, capping a strong series for TNT. The network averaged 8.6 million viewers for the six-game series, a 37 percent increase over its 2008 conference finals coverage. TNT showed the West finals last year, drawing about 6.3 million per game for the Los Angeles Lakers' victory over San Antonio. The series averaged a 5.4 U.S. rating, up 29 percent from last year's West final. The series also had a 43 percent increase in total viewers over the 2008 East finals between Boston and Detroit, which was televised by ESPN. Overall, TNT averaged a 3.1 rating for its 43 NBA playoff games, a 19-percent increase from a year ago.