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Friday, Jun 22, 2018
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Tampa’s 2015 Women’s Final Four logo unveiled

The official logo for the 2015 Women’s Final Four was unveiled Sunday night during halftime of the University of South Florida-Connecticut game — or 412 days before the event arrives in Tampa.

It’s predominantly blue, with some decorative waves to suggest the area as a popular beach destination. It was inspired by a vintage travel luggage sticker.

“It’s a fantastic logo,’’ said Judy Genshaft, president of USF, the host institution. “I love the look. It (suggests) making life better and that’s what we do in Tampa Bay.’’

Rob Higgins, executive director of the Tampa Bay Sports Commission, said the 2008 Women’s Final Four was successful and that’s why the NCAA wanted to return. Tampa also is a finalist for the event in 2018, 2019 or 2020. Part of the reason, he said, is because of Tampa Bay’s status as a destination area.

“What we think about (when designing a logo) is what that city stands for and the things associated with Tampa Bay,’’ said Anucha Browne, NCAA vice president of women’s basketball championships. “We try to capture the essence of the city. When you think about how the logo plays out — from stationery to T-shirts to billboards — the look is important.”

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