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Saturday, Jun 23, 2018
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Bowden takes on marketing, promotions role with FSU

Former Florida State football coach Bobby Bowden will have a much bigger presence around the athletics program in the years ahead. Recently, Bowden announced he would attend his first two football games since retiring in 2009. On Tuesday, the university announced Bowden agreed to a marketing and promotions deal to raise money for the athletics department. The multiyear agreement between Bowden and Seminoles Boosters, Inc., will begin in January 2014, and calls for Bowden to make public appearances during the year to promote, market and raise funds for Florida State athletics in 2014 and 2015. In addition, Bowden granted Seminole Boosters the right to use his name and likeness under an exclusive licensing agreement.
Bowden will be paid $250,000 a year, and half of the net royalty income from licensing. He will be at Doak Campbell Stadium when the Seminoles play N.C. State on Oct. 26 and on Nov. 16 for the homecoming game against Syracuse. "I am excited about being back," Bowden said. "One of the things I missed most about Florida State was the Seminole Boosters banquets that I did. You do that for 34 years, you get real personal. You've been knowing them for 34 years so it will feel good to see a lot of (friends) again."
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