Tropicana Field’s postseason college football game is now known as the Bitcoin St. Petersburg Bowl, the product of a three-year deal announced Wednesday with BitPay, a payment service provider for bitcoin digital currency.
Beef O’Brady’s restaurants, the title sponsor since 2009, did not renew its deal after last year’s game
The year’s bowl is scheduled for 8 p.m. Dec. 26. The game is in the first year of an affiliation with the Atlantic Coast Conference and the American Athletic Conference. ESPN will again televise.
According to ESPN Events, a subsidiary of the network, BitPay is getting into the bowl business to promote interest in bitcoin currency on a national scale.
“Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity,” Tony Gallippi, executive chairman for BitPay, said in a news release. “College football fans and the bitcoin community represent a similar target demographic — tech-savvy men between the ages of 18 and 40.”
The bowl, in its seventh year, was originally called the magicJack St. Petersburg Bowl.
East Carolina beat Ohio University in last year’s game.