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Wednesday, May 23, 2018
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Tampa Bay Buccaneers

Forbes: Bucs rank 30th in world in franchise value

The Tampa Bay Buccaneers are ranked No. 30 on Forbes’ annual ranking of the world’s 50 most valuable sports teams, valued at $1.067 billion.

The list, posted Wednesday on Forbes.com, reports the Bucs’ value increased from $1.03 billion a year ago, but the team dropped from 28th on the list.

Malcolm Glazer, who bought the Bucs in 1995, died in May, although his sons, Edward, Joel and Bryan had already been running the team as co-chairmen.

The Glazer family also owns the world’s No. 3 franchise, English soccer club Manchester United, worth $2.81 billion.

Manchester United, which is publicly traded, ended up seventh this season in the English Premier League, its worst finish since the league began in 1992. However, the club remains extremely lucrative after signing a 10-year, $1.3 billion uniform deal with Adidas. A seven-year, $559 million shirt sponsorship with Chevrolet begins next season.

Although NFL teams dominated the Forbes list, the top is heavy on European soccer, with Real Madrid first at $3.44 billion and Barcelona next at $3.2 billion.

Baseball’s New York Yankees were fourth at $2.5 billion, propelled by the team’s regional television deal. The NFL’s Dallas Cowboys were fifth at $2.3 billion, and Forbes cited the team’s $500 million stadium naming rights deal signed last year AT&T.

Like the Yankees, the Los Angeles Dodgers television deal with Time Warner Cable pushed the team’s value to $2 billion, ranking sixth.

Rounding out the top 10 are German soccer power Bayern Munich ($1.85 billion), which won the Champions Cup last year, and three NFL teams, the New England Patriots ($1.8 billion), Washington Redskins ($1.7 billion) and New York Giants ($1.55 billion).

The Redskins remain near the top despite negative publicity over the team’s nickname and recently hiring their eighth head coach (Jay Gruden) in 15 years under owner Dan Snyder.

Thirty NFL teams made the top 50, with only the Oakland Raiders and Jacksonville Jaguars falling short.

The New York Knicks were the most valuable NBA team, ranking 13th at $1.4 billion. The Toronto Maple Leafs were tops among NHL teams, 26th at $1.15 billion.

Forbes uses enterprise values (equity plus debt) based on current venue deals (unless a new venue is pending) to determine the rankings.

The list does not take into account the proposed $2 billion sale of the NBA’s Los Angeles Clippers, which is hung up in courts.

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