With so many people watching and participating in the ALS Ice Bucket Challenge on YouTube, Facebook and other social networks, it’s appropriate that a watch once owned by Lou Gehrig brought in a hefty price tag one day after an auction closed.
Gehrig was the New York Yankees first baseman whose career — and life — was cut short by amyotrophic lateral sclerosis (ALS). The disease was named for the Hall of Famer. His wristwatch, engraved to commemorate the Yankees’ 1928 World Series sweep against the St. Louis Cardinals, sold for $340,000 on Monday, one day after SCP Auctions’ Mid-Summer Classic online auction closed.
Although it was the headline item for the Mid-Summer Classic, the Gehrig wristwatch never met its reserve price and did not sell at auction, SCP Auctions marketing manager Terry Melia said.
“It was a private sale the following day, although the buyer just happened to be the guy with the highest bid on Sunday morning who failed to meet the reserve price,” Melia said.
The buyer has chosen to remain anonymous.
The consignor of the watch and SCP Auctions announced they would make donations to their location ALS Association chapters, although the amount was not revealed. Every little bit helps in fighting this crippling disease of the nervous system, which attacks neurons in the brain and spinal cord.
“With this summer marking the 75th anniversary of Gehrig’s ‘Luckiest Man’ speech, it seems only fitting,” SCP vice president Dan Imler said in a news release.
The watch has Gehrig’s name — “Henry L. Gehrig” — engraved on the side of the watch.
The auction, which ended Sunday night, included 850 memorabilia lots that sold for slightly more than $2.9 million.