Southern Crafted Homes makes customer expectations a key focus
For a homebuilder to be successful in this sluggish economy and volatile housing market is quite an accomplishment. Yet in 2011, Southern Crafted Homes has seen its sales increase 33 percent over 2010 sales. Those figures don't surprise Jim Deitch, chief operating officer for Southern Crafted Homes, who cites the company's focus on exceeding customer expectations as a primary reason for its continued success. "Southern Crafted Homes has been in business for 21 years, and despite the downturn in the housing industry, we have been successful due to our customer-centric approach to quality and service," Deitch explained. "We are able to offer a wider variety of floor plans that meet the diverse needs of today's homebuyers. Our in-house ability to customize homes in a very short time frame allows us to create customized floor plans and unique options that most homebuilders cannot accommodate." Quality construction is a priority for Southern Crafted Homes, but the company incorporates the latest technology to ensure that the homes are not only built to last, but also are built to provide a healthy living environment and save the homeowner money as well, according to Deitch. "Our Eco-Crafted homes feature Florida Green Building Coalition's green certification and ENERGY STAR Certification from the U.S. Environmental Protection Agency." Deitch explained. "The homes are designed and built to conserve water, provide clean interior air quality and to reduce utility bills. Southern Crafted Homes are 47 percent more efficient than homes built before 2006 and 29 percent more efficient than homes built after 2006 that were not built to ENERGY STAR standards."Customers are not the only ones who appreciate Southern Crafted Homes' commitment to providing healthy, energy efficient and environmentally friendly housing. In June of this year, the company received the ENERGY STAR Leadership in Housing Award for 2010 from the U.S. Environmental Protection Agency as well as the Builder of the Year Award from the Florida Green Building Coalition (FGBC). Since early 2009, 100 percent of the company's homes have been ENERGY STAR certified, and Green certified according to the FGBC standards. "We have one of the best, if not the best, warranties in the industry, and a $1 million Taexx termite guarantee," Deitch added. "We are the only builder in the Tampa Bay area to offer a four-year systems guarantee as well." Southern Crafted Homes is currently building in three Tampa Bay area communities. "Our communities are conveniently located to downtown, the airport and the beaches," Deitch said. "We have no CDD fees and all of our communities are gated." The Preserves at Quailwoods, in Wesley Chapel, features oversize home sites and ten floor plans. Homes in The Preserves range in size from 1,700 to 3,400 square feet and are priced from the high $100,000s. More than half of the community is preserved natural wetlands and conservation areas, which Southern Crafted Homes used to create more open space between homes in the community, which features a park and playground. Devonwood Luxury Villas in North Tampa features six floor plans to meet the needs of buyers, with home sizes ranging from 1,461 to 2,023 square feet, and prices starting in the high $150,000s to over $300,000. Exterior maintenance is provided by the community, which gives homeowners more time to enjoy the resort pool and cabana. Five distinct villages and a wealth of amenities highlight Stonegate in North Tampa. Southern Crafted Homes has three product lines available in the community, with homes ranging in size from 1,700 to 4,500 square feet and priced from the $180,000s to over $500,000. The amenities include a clubhouse, lap pool, resort pool, playground, park walking trails and a fishing pier. "Southern Crafted Homes is very military friendly and has supported many local military charities such as Support our Troops," Deitch added. "We are currently working with Homes for Our Troops to deliver a specially adapted home for Sgt. Austin Burchard, who became a paraplegic after being shot through the chest by automatic weapons fire in Afghanistan. This month the home is being given to Sgt. Burchard at no charge, through the donations of Southern Crafted Homes and their contractors and suppliers, in honor of his service and sacrifice." For more information, visit southerncraftedhomes.com, or call Preserve at Quailwoods at 813-973-8914; Devonwood Luxury Villas at (813) 949-9273; or Stonegate at (813) 242-7817.