If you're never quite sure whether the ads for popular beauty products can be believed, relax. Our 4you Beauty Board is made up of veteran testers ready to try the latest when it comes to all things beauty. We'll share what worked and what bombed with the hope of making life a little easier for you. Check out our online database of reviews at TBO.com, search: Beauty Board. The Falsies Volum' Express by Maybelline Available at most drugstores; $6
"More visible lashes; fills in the gaps" Rating: B- Michelle says: For the money, this is a pretty decent mascara. A few swipes and it definitely plumps up the lashes and gives them a little more length. But take note: Use it slowly and deliberately, or you will get the dreaded clumping. Also, I had to clean out the brush after just a few uses to prevent this from happening. It's supposed to be waterproof, but I did have a little smearing and smudging after a dip in the pool. Then again, I've yet to meet a mascara that passes the water test with flying colors. Another plus is that it didn't dry out after a month or so, which is usually the case with inexpensive mascaras. With a good eye makeup remover, it comes off easily and with no irritation. Michelle Bearden, 57, covers faith and values for The Tampa Tribune, TBO.com and WFLA-TV. Neutrogena Healthy Volume waterproof mascara Available at CVS, Target, Wal-Mart; $7.99 "400% fuller, clump free lashes with olive" Rating: B Bobbi says: The first thing you will notice about this mascara is that the package is different: The brush is outside the tube to start, so you can actually see what it looks like. Neutrogena claims this mascara builds even the smallest lashes with rich, volume-building color, and that it's safe for sensitive eyes and contact lens wearers. I have sensitive eyes and, to my amazement, it really didn't bother them. It also didn't clump for me. But because it's waterproof, it is very hard to take off. That's a good thing for some, I guess. A facial wipe did a fair job but, to be sure, I took my liquid eyelash cleaner and put it on a cotton swab. I then realized how much was still on my lashes. I had to use two swabs. For me that was a negative. The manufacturer says the mascara comes off easily with Neutrogena oil-free eye makeup remover. Just another thing to buy. Bobbi Lionetti, 72, is a retired military wife and volunteer. L'Oreal Voluminous Million Lashes Mascara Available at most retailers, including Walgreens, CVS, Wal-Mart, and online at drugstore.com; prices range from $7 to $9 "... delivers quick build and instant impact without any clumps while volumizing lashes." Rating: A Jana says: Pressed for time before a recent trip, I went to Walgreens, instead of Macy's, to purchase mascara. I am picky about my mascara and had not been happy with my current one, which required a hammer and chisel to remove. Voluminous Million Lashes promised a quick build, no clumps or flaking, and to be smudge-proof. The flexible Millionizer applicator has long and short bristles, and they're coated with just the right amount of formula. It covers each lash evenly from root to tip, leaving my lashes long, thick and defined, without looking fake. There is no clumping, smudging, or flaking. It is easily removed with facial cleanser, a huge plus! After two months of use, it still remains creamy. An excellent mascara at an affordable price, it is also ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers. Jana Reicherter, 62, is retired after 41 years as a teacher at Ballast Point Elementary School in Tampa. CoverGirl LashBlast Length Water Resistant Mascara Available at Target, Walgreens and CVS; $6.94 "Your lashes will flex without flaking, giving you bold, notice-me lashes rain or shine. Our longest brush ever makes lashes up to 80% longer looking." Rating: A Kim says: This mascara is exactly what I was looking for; it lengthens my short lashes but it doesn't make them look fake. There's no clumping or shedding. The brush is thin and a bit longer than with other mascaras and I thought it would be hard to handle, but it's actually easier for me. And I love that the brush comes out of the tube looking clean every time. It's also easy on my super-sensitive eyes. If you want a mascara that thickens and curls your lashes, look elsewhere. But if you're looking for long, natural-looking lashes, this is one you should try. Kim Franke-Folstad, 54, is the editor of 4you.