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Tuesday, May 22, 2018
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Tampa Theatre unveils new logo on 87th anniversary

As the Tampa Theatre marks its 87th year, the historic downtown movie palace is getting a new logo as part of a major rebranding project.

The theater unveiled the new logo today, the same day it first opened to the public in 1926. On that day the theater showed a silent feature titled “The Ace of Cads,” and tickets were 25 cents, according to the theater’s website.

“Tampa Theatre is a cultural icon in the community,” Jill Witecki, the theater’s director of marketing, said in a news release. “With this rebrand, we wanted to showcase the theater’s historical importance, while also creating a brand identity that would welcome returning and new audiences for years to come.”

Tampa-based branding and digital marketing agency Sparxoo worked with the theater’s leadership to come up with a logo that represented the theater.

“We fused the blade sign and bright welcome spotlights in an urban setting to capture the essence of the Tampa Theatre as a true icon in downtown Tampa,” Sparxoo CEO David Capece said. “It was an honor and privilege to work with one of the world’s most spectacular theaters.”

The theater said it also plans to relaunch a more user-friendly version of its website before the end of the year.

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