ST. PETERSBURG — Good Housekeeping and St. Petersburg-based HSN have chosen five finalists for their entrepreneur competition. The partners are searching for a novel item to promote as endorsed by the Good Housekeeping Seal, denoting reliability and quality.
"Our mission at Good Housekeeping is to provide readers with products that will improve their daily lives, and that's exactly what these finalists have done," said Jane Francisco, editor-in-chief of Good Housekeeping, in a release.
Finalists — and their products — will be featured on HSN on Dec. 4 from 6 p.m. to 7 p.m.
The contest was inspired by entrepreneur Joy Mangano, who invented the popular Miracle Mop and sold it on QVC and HSN.
HSN was acquired by QVC Group, the parent company of shopping network QVC, in July for $2.1 billion.
Among the finalists are U.S.-manufactured dryer balls that reduce drying time, customizable rain boots, a wearable ice pack for your head, a baked goods carrier to prevent in-transit damage and a "stylish" bowl for store-bought dips.
All five products were tested by the Good Housekeeping Institute. The winning product will get the Good Housekeeping Seal, which means consumers will get a limited warranty on it if it stops working within two years.
Just one of the final entrepreneurs — Angela Horevitz of Fort Lauderdale — is from Florida. The others hail from Boston; Easton, Conn.; Richmond, Va.; and Burlington, NC. A pool of 680 entrepreneurs was whittled down to 122 people, who got to pitch their products to HSN.
A winner, who will be chosen in April, will show the product on HSN, which reaches 96 million households, and in Good Housekeeping, which reaches 25 million people.
"HSN and Good Housekeeping will determine the recipient based on ingenuity, quality and public response of the product," a Friday release said.
Contact Malena Carollo at [email protected] or (727) 892-2249. Follow @malenacarollo on Twitter.