The University of Florida football program is valued in a new study at $682 million, making it the most valuable university team in the state but still worth far less than several college programs topping $1 billion. Four years ago, UF's program was valued at just under $600 million.
So finds an analysis of 115 college football programs by Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus. He calculated what each team would be worth on the open market if sold like a professional sports franchise.
Seven Florida university team programs were valued, ranging from UF at the top and the University of South Florida ranked No. 5 in the state at $70 million. Four years ago, USF ranked higher with a value of $101.2 million.
Nationally, the top three teams — all valued at more than $1 billion apiece — were Ohio State, which has increased sharply to $1.5 billion, followed by Texas at $1.24 billion and Oklahoma at $1 billion.
The analysis sheds financial light on why major college football programs get so much attention. Winning teams at the most competitive levels can generate big gains — both in dollars and positive publicity — for their schools.
How valuable is Florida college football?
Fall 2017 rank (state, national) University team Value
1, 11. Florida $682 million
2, 20. Florida State $385 million
3, 33. Miami $255 million
4, 61. Central Florida $82 million
5, 67. South Florida $70 million
6, 84. Florida International $24 million
7, 104. Florida Atlantic $13 million
Source: Ryan Brewer, Indiana University-Purdue University Columbus