tbo: Tampa Bay Online.
Sunday, May 20, 2018
  • Home
Business News

Everything in its place

AMPA - T Organization is a journey, not a destination. That's the soothing mantra sales staffers at the Container Store use to comfort overwhelmed customers who wander into their store feeling overwhelmed and maybe a bit ashamed by their houses packed with clutter. Don't try tackling the whole house at once, they say. Instead, start with something small, such as your junk drawer, and then "enjoy the euphoria of neatness." This weekend, the Container Store opens in an enormous building at the corner of West Shore Boulevard and Spruce Street, and the company this week is training staffers on how to help customers find that neatness euphoria. Maybe it's a nifty wall-mounted box to hold and dispense plastic grocery bags, maybe a hanging shoe rack.
If customers do pick the closet to tackle, here's one tactic: Take everything in hangars out on your birthday, and turn the hangars around so the hooks face outward, not inward. Then as you use clothes, put them back in the right way. On your next birthday, "look at everything still facing the wrong way because you never wore them, take them out, and maybe give those clothes to a friend, or to charity. It will free you," said Elaine Luce, a senior director of marketing and special events at the Dallas-based Container Store. Wednesday, sales staffers took group tours of the store's departments, taking lessons on how to show off organizing doodads from the company officials who buy those products for the store's lineup. For instance: This is the 59th Container Store to open nationwide. Another will open soon in Orlando, as the company continues to expand in Florida, but there's already huge buzz here, with more than 100 people online signed up for an opening day event at the store.

[email protected] (813) 259-7919 Twitter: @DailyDeadline
Weather Center