SPRING HILL — Those who slosh and wash their vehicles at home or guide them through an automated carwash will learn what they’re missing when Troy Neal ticks off all manner of come-clean minutiae he and the crew at RT Detailing perform as a matter of course.
The hands-on vehicle rub-a-dub established by Scott Wern along Cortez Boulevard’s shop-a-lot neighborhood celebrates its first anniversary this month.
"I’m not trying to compete with car washes," Wern said. "I’m into detailing. Washing is just the first stage."
Wearing a wet-around-the-edges yellow T-shirt and jeans, Neal, 33, enumerated such details as bug scrub, inside vacuum, vent blowout, dashboard wash, hand wax and leather protectant on seats.
Machine oxidation can neutralize tobacco smoke when indicated.
On the outside, tires are dressed, Neal continued, and rims are cleaned.
Added owner Wern, "We take care of the paint; that’s what we do best." Wet sand addresses scratches. Sometimes buffing is done. A protective clear-coat follows.
And their paste wax lasts a month, Neal said, longer than a drive-through spray wax. Plus, "it’s really fun to do," he insisted.
Then there’s engine detailing, as if every vehicle should look spiffy under the hood.
"We blow the junk out of the engine block, put shine on every piece," Neal said.
Several levels of detailing are available: $25 full-service wash and wax; $50 express wax with full-clean interior; $120 complete package; $10 more for RVs, vans, 4-door trucks. Ala carte details also are offered.
Customer Diane Brooks of Brooksville on a recent Wednesday afternoon ogled her 2016 Chevy Suburban awaiting towel drying.
"Last time I had a wax and, oh, it looked pretty," she said.
The 65-year-old drives in every two or three weeks for a $15 quick wash.
"It would take us a couple of hours," she said. "(Here) they do such a good job and they’re fast. He’ll be done with this in a few minutes."
Wern, 46, is a respiratory therapist at a local hospital, and said, "the customer is always No. 1, just as the patient is always No. 1."
He employs other business principles he’s learned in health care administration to his new business: hire the best workers, and don’t scrimp on their pay; use quality products; do the job well so word-of-mouth provides your advertising; choose a high-profile location.
Why vehicle detailing?
He was always meticulous about his cars, he said, adding, "I enjoy this."
Similarly, Brooks enjoyed doing business with a small, homegrown entity.
"It’s like giving back to your community," she said. "You support your home people."
Contact Beth Gray at [email protected]