Gov. Rick Scott is off to an unusually early start with his re-election ad campaign, and he’s doing it with an unusual kind of ad -- an introductory ad that tells voters about his personal story.
“Unusual” because Scott’s been governor for more than three years.
In the ad, Scott talks about his childhood in a poor family, saying that experience is what motivates him to seek job growth in Florida.
“I think about my dad’s face when his car got repossessed,” Scott says in the ad. I think about my mom, how hard it was for her to put food on the table.”
Why do voters need to be re-introduced to their governor?
“People forget, they have short memories ... there’s no focus from one campaign to the next over a four-year Period,” said state Sen. John Thrasher, Scott’s campaign chairman.
Scott’s political committee, Let’s Get to Work, will spend $2.2 million for statewide broadcast and on-line placement -- maybe one to two weeks’ worth of television buys.
University of Florida political scientist Dan Smith’s take: “Clearly the campaign feels the governor has to reinvent himself ... This time his likely opponent is the populist Charlie Crist, who’s famous for his ability to connect with people, and it’s clear that they’re trying to give Scott a little more of a common touch.”
“It’s a tough sell. Obviously his campaign knows it because they’re starting so early.”
In 2010, Scott didn’t even announce his candidacy until mid-April.