“Fresh From Florida” is coming to South Korea. In cocktails, to be precise.
Agriculture Commissioner Adam Putnam’s office Tuesday announced that Outback Steakhouse’s restaurants in South Korea will promote Fresh From Florida grapefruit on their spring/summer menu.
“South Korea continues to be a great trade partner, especially in Florida grapefruit, and this unique venture will highlight Florida citrus in an exclusive menu item,” Putnam said in a statement.
More than 100 South Korean Outbacks will begin featuring a Fresh From Florida red grapefruit cocktail.
The volume of Florida grapefruit exports to South Korea has grown to more than 358,000 cartons since 2007, the statement said.
Putnam’s office also is working on allowing craft beer made in Florida to bear the Fresh From Florida seal on labels.
His department manages the state’s Florida Agricultural Promotional Campaign and the Fresh From Florida slogan and logo is its hallmark.
Outback Steakhouse, an Australian-themed steakhouse restaurant, is owned by Bloomin’ Brands, Inc., headquartered in Tampa.
Their other concepts include Carrabba’s Italian Grill, Bonefish Grill, Roy’s Restaurant and Fleming’s Prime Steakhouse & Wine Bar.