Market expands custom home building for Southern Crafted Homes
While the news was filled with doom about a down real estate market, many savvy buyers were taking advantage of the low market and buying land. And now, as the market swings back, those families are building homes beyond their dreams with the savings, said Jim Deitch, chief operating officer for Southern Crafted Homes. “That timing of the market, along with a continuous flow of families relocating to the Tampa Bay area, has meant a big expansion for our custom home building,” Deitch said. “And building on the lot that you bought at a low means you have a lot more choices in the kind of home you get to build.” Deitch attributes the surge in demand for custom homes to a resurgence in families looking to live in homes that fit their needs for extended families and entertaining. Families are looking beyond the traditional communities and looking for bigger lots that can handle the more upscale designs, he said. “There is a much greater demand for luxury,” Deitch said. “And home buyers are having fun adding all of the design details they’ve ever dreamed about into their home plans. We’re taking their dreams and translating them into blueprints that work,” he said.For example, Southern Crafted Homes just completed a $2.2 million private residence on Treasure Island on beachfront property and has plans to build more in Pinellas County. They also have projects under way in Wesley Chapel, New Port Richey, Trinity, Tarpon Springs, Redington Shores, and Isle of Palms. Another reason so many families are choosing Southern Crafted Homes, he said, is the 23-year-old company’s buying power, which translates into better value for customers. “So many times a custom home costs more because it’s a one-of-a-kind home, but we’re able to capture the volume buying power with all of our contractors and suppliers and pass that value on to our custom home buyers,” he said. “That connection with contractors and suppliers also means our custom homes are built quite a bit faster than typical custom homes.” The custom-home component is only part of the success for Southern Crafted Homes, which also has seen growth in home building in traditional communities and expansions with two new neighborhoods. Southern Crafted Homes is breaking ground this summer for a new townhome community, Bayou Grand in Seminole. In addition, the home builder is opening a second phase in the Preserve in Quailwoods in Wesley Chapel. Southern Crafted Homes has been building in the Tampa Bay area since 1990 and has built in more than 20 well-known communities. The homebuilder’s attention to quality and detail also has garnered awards. Most recently, it was named to Professional Builder Magazine’s list of Housing Giants 2012. Before that, it won the Florida Green Building Coalition’s Builder of the Year and a Leadership in Housing Award from the Environmental Protection Agency for its commitment to building 100 percent energy-efficient homes. Much of Southern Crafted Homes’ success is its ability to build in successful communities, neighborhoods where families are eager to live, Deitch said. “With our diverse product offering, we can meet the demands, needs and wants of first-time homeowners, move-up buyers, empty nesters, luxury-home buyers and customers who own their own home sites,” he said. With its newest offerings, Southern Crafted Homes currently builds homes in five local communities: Bayou Grand in Seminole, Champions Club in Trinity, Devonwood in Land O’ Lakes, the Preserve at Quailwoods in Wesley Chapel, and Stonegate, also in Land O’ Lakes. Champions Club in Trinity features high-end homes on beautiful wooded home sites and golf course sites. The community features the Fox Hollow Country Club and world-class amenities. For more information, call (813) 404-5781. In Stonegate in Land O Lakes, families will find outstanding community amenities, such as a resort pool, lap pool, gym, playground, clubhouse, walking trails, a park and a fishing dock. There are more than 25 different floor plans ranging in size from 1,700 to more than 4,500 square feet and are priced from the low $200,000’s. Call (813) 242-7817 for details. And the Preserve at Quailwoods is known for its large home sites and feeling of being nestled in nature but close to it all. The second phase of this successful community is now under construction. Only minutes from Interstate 75 and The Groves Mall in Wesley Chapel, homeowners enjoy privacy with shopping and major roads nearby. Homes start in the low $200,000’s and floor plans range from 2,250 to more than 4,500 square feet. Call (813) 242-7817 for more information. All Southern Crafted Homes communities are gated. They feature one of the strongest warranties in the homebuilding business and all homes are certified by the Residential Energy Services Network (RESNET) and the Florida Green Building Coalition (FGBC) for maximum energy efficiency. Visit a Southern Crafted Homes community or visit them on the web at southerncraftedhomes.com.
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