Time Inc. Closes Doors Of Cottage Living Magazine
TAMPA - It's where we learned what our pre-World War II bungalows could look like if we used the right shade of Benjamin Moore paint and covered our kitchen walls with beadboard. It's also where we saw some of our landmark neighborhoods featured - including Tampa's Old Seminole Heights and St. Petersburg's Historic Kenwood neighborhood. But Cottage Living published its last issue this month. Time Inc. announced Tuesday night that it's closing the 4-year-old publication because, like everything these days, it's struggling because of the poor economy. "Since its inception, Cottage Living attracted significant advertiser support and fostered a loyal following among readers," Sylvia Auton, an executive vice president at Time, said in a written statement released today. "However the economic downturn has particularly affected the shelter market and while the brand was genuinely loved by readers and advertisers alike, the economy inhibited its ability to grow and therefore, sadly, we had to make the decision to close it."Of 47 staff members, 38 were expected to lose their jobs, according to a New York Post report. The rest would be moved within the company. Subscribers will be notified by mail with subscriptions transferred to Time's other titles, which include Real Simple magazine, said Debra Richman, vice president of public relations in New York. Time launched Cottage Living in September 2004 with a circulation of 500,000. The brand quickly grew to 650,000 by February 2005 and to 1 million in 2007. The magazine found a niche with owners and admirers of older wood-frame bungalows and other historical houses with architectural features that hearken back to a time when milk was delivered in glass bottles and left on front porches. It also served as a great resource, said Greg Barnhill, a member of the Old Seminole Heights Neighborhood Association whose home was featured in Cottage Living's second issue in 2004. Six photographs were featured in the November-December issue, including shots of Nicko's diner on Florida Avenue, Lake Roberta and tree-lined Clifton Street, where Barnhill and his partner live. "With a renovation or restoration, you're always looking for an avenue to keep consistent with the style of the house," Barnhill said. Cottage Living served as a "quick reference to what made sense."
Reporter Sherri Ackerman can be reached at (813) 259-7144 or [email protected]