A new website targeting young professionals and their social scene in the Tampa Bay area debuts Tuesday.
TBO Seen, owned by Tampa Media Group, focuses on the social, entertainment and networking needs of the millennial generation. The website targets professionals ages 22 to 35 with daily content that includes entertainment, dining and fashion, and things to do.
Career-oriented topics, such as networking opportunities, also will be a focus of the site. TBO Seen will tell the personal stories of the young people in the Tampa Bay area who are making it a better place to live.
More than half of the residents in the Bay area ages 24 to 35 say they contributed to charity in the last year, according to research from Nielsen Scarborough.
Chris Taylor, director of audience development for TBO.com and The Tampa Tribune who is overseeing the site's development, says a website focusing on millennials fills an unmet need in the market.
“There's a group of young professionals who drive a lot of the economy and decision-making in Tampa,” Taylor says. “(The website) aims to give young professionals in Tampa Bay useful and meaningful information about their own social scene. We want to provide a destination where they can find out what their peers are up to and how they can make the most of their nonworking hours in Tampa.”
TBO Seen kicks off with a crew of three that includes multimedia Web host Olivia Stacey, Web editor Ashley Reams, and videographer and reporter Katie Rains.
Stacey said while the new site focuses on activities geared toward singles, it will include entertainment everyone can enjoy.
“This is such a dynamic and growing community,” Stacey said. “We're attracting younger professionals. We need to find a way to get those young people involved and learn about what this community has to offer. And that's what we want to do.”