NEW YORK — Elvis is back in the building — the hologram version, that is.
Like the much-hyped Tupac Shakur hologram that debuted at the Coachella music festival, Elvis Presley will get the virtual treatment by the same company that made the late rapper's lifelike hologram.
Digital Domain Media Group announced today it is creating a Presley hologram for shows, film, TV and other projects worldwide, including appearances. They've gotten the OK from Elvis Presley Enterprises.
The King of Rock 'n' Roll remains one of the most popular figures in music despite his death in 1977.
No word on when hologram Elvis will make its official debut. Digital Domain is linking with Core Media Group, which handles various brands, personalities and properties.