When Daniela Tapia tweeted a personal pledge of how she would make life better for her baby in response to Pampers’ #betterforbaby film released in June, she had no idea what would happen months later.
On the receiving end of her tweet — and over 29,999 other pledges — were Pampers’ employees completely moved by her story.
Tapia, a mom of four opened her home to four other children and her family members. “It was a family situation. You help out your family,” she said, “It’s nice to have all the family together — and appreciate all the good that comes your way.”
Prompted by the Pampers’ video, she tweeted a pledge to provide the now eight children living under her roof with a fun and safe place to play.
Yet that was easier said than done.
Although she wanted to keep the children active and safe, she didn’t really have a place outside for them. Additionally, the nearest park was a distance away and it was difficult wrangling eight young children in one vehicle.
“We started over the summer by surprising 50 families with gift cards to help them turn their pledges into reality,” said Heather Valento, associate director – communications Procter & Gamble Baby and Feminine Care. “On top of that, there were three stories that we felt beautifully captured every parent’s dream to make life better for their babies. Daniela’s story was one of those.
“We were honored to help bring to life Daniela’s pledge to create a safe and fun place for her whole family to play, by turning her backyard into a playground.”
Tapia was completely unaware that mall shopping with her sister was simply a ruse to get her out of the house to allow the Pampers’ team to get to work on her backyard.
“I wasn’t sure what was happening,” Tapia said.
Upon her return she was led to her backyard, which had been magically transformed into the children’s personal playground.
“I didn’t know what was going on. To everyone who came to my house that day — a million thanks for being so nice,” she said. “I did not expect this and can’t thank them enough.”
Today, her backyard is full of not only her family, but she’s opened her playground to neighborhood children whose smiles and shrieks of delight have brought Tapia’s pledge to a reality.
“I have four girls and I want them always to be active and now they have a fun and safe place to play,” she said.