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Tuesday, Jun 19, 2018
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Valrico masseuse gives relief to pooches, putters

VALRICO - When it comes to providing stress relief, Julie Ashlock’s healing hands don’t discriminate.
Ashlock, who opened her Massage by Jules and BFit4Golf studio on Bloomingdale Avenue in August, works with golfers to improve their swings, over-stressed executives who need to relax and even elderly dogs in need of pain relief.
In some cases, she does the traveling. She’s a regular at the monthly Yappy Hour for dogs and their owners at Joia’s Fabulous Pizza and Martini Bar in Riverview, where she gains exposure and relieves tension for some of the visiting pups.
June Bug, a 14-year-old mixed breed dog that suffers from arthritis and other age-related ailments, gets a massage weekly at her home in Brandon. It helps her manage her pain and stay limber.
Her human companion, Janet Komanchuck, who also takes June Bug for acupuncture, said the massages help give her dog a better quality of life in her waning years. “That’s what we are aiming for,” she said.
For Steve Tombrink, a commercial real estate agent from Plant City, it’s all about a better golf swing. He’s in the studio weekly, working on what is called active isolated stretching.
Ashlock, a certified personal trainer through the Titleist Performance Institute, analyzes golfers’ physical issues, then sets up customized exercise and stretching techniques they can use. She even gives homework.
“It helps me with flexibility and to get in the proper position,” Tombrink said.
Ashlock said she works on giving him a better back swing and follow-through.
“It targets and isolates each individual muscle,” she said.
Breathing is also important during the stretching because it infuses more oxygen into the muscles, she said.
For stressed executives, tensed-up moms and others suffering from chronic pain, Ashlock uses what is called the cranial release technique.
“The skull has 22 separate bones and the dura mater is the connective tissue” surrounding the brain and spinal cord, she said. The dura mater gets tensed up. By stretching the neck and shoulders, Ashlock releases the body’s stress.
“It’s incredibly effective for people who suffer from migraines, allergy headaches, fibromyalgia and multiple sclerosis,” she said.
One of her customers has suffered with chronic pain from Temporomandibular joint disorder, or TMJ, which causes clinching of the jaw. She comes in weekly for cranial release technique to relieve that pain.
Ashlock is one of about 550 masseuses in the world that has been certified in cranial release technique, she said. To date, she has treated between 75 and 100 clients using this form of massage.
“Most of my business is through word of mouth,” Ashlock said. “I’m a very small business owner with a very small marketing budget.”
To learn more, visit Ashlock’s web site at www.mbjhealth.com.

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