RIVERVIEW – The Egg & I, a breakfast and lunch restaurant, is hatching a new location at the Winthrop Town Centre in Riverview.
Michael Sells, the franchise owner, said the opening date is expected to be Sept. 30.
He said the restaurant plans to hire about 25 people to fill cooking, waiting, hosting and bussing positions.
“I discovered The Egg & I approximately two years ago while in Texas and immediately fell in love with the food, the concept and the company culture,” said Sells, who lives in Brandon with wife, Renelda. They have three children. “This is my first franchise and I would love to bring more Egg & Is to the Tampa area.”
The Egg & I started in 1987 in Fort Collins, Colo. The company is known for its benedicts, omelettes, waffles and whole wheat pancakes, sandwiches, salads and soups.
Its breakfast menu ranges from simple biscuits and gravy or blueberry pancakes to the Hiker’s Benedict with diced ham, asparagus, tomatoes, portabella mushrooms and two poached eggs topped with dill hollandaise sauce atop English muffins. The Athena Scramble includes eggs, feta cheese, asparagus, diced tomatoes and portabella mushrooms.
Sells said his favorite is the Apple Cinnamon Granola Pancake – a large, whole wheat pancake with fresh apple slices, granola and cinnamon topped with cinnamon apple butter. He also loves the Ranch Potatoes, which are seasoned, baked and lightly grilled.
“The Egg & I is committed to exceeding our guest’s expectations,” Sells said. “Our philosophy is to provide great taste in every bite and (have) a commitment to making friends with our guests every day. Everything is made fresh.”
Winthrop’s founder, John Sullivan, said he thinks Egg & I, 11220 Sullivan St., will add to the mix of eateries in the Winthrop Town Centre.
“We went after Egg & I just like we sought out the Green Iguana and Acropolis Greek Taverna,” Sullivan said.
Other eating establishments in the Publix-anchored center include Five Guys Burgers & Fries, Menchie’s Frozen Yogurt, Moe’s Southwestern Grill, Starbucks and Cappy’s Pizza.
Sullivan said the idea behind Winthrop was to make it possible for people to walk from their home to restaurants and other shops, leaving their cars behind.
Egg & I will share space in an under-constructed 6,600-square-foot building with Ciccio’s California Cuisine. Ciccio’s, 11230 Sullivan St., should open by November or December, according to one of the owners, Jeff Gigante of South Tampa.
Sells said he was pleased when he found out Sullivan was searching for a breakfast and lunch concept to add to the mix at Winthrop.
“We were ecstatic because my wife and I have been long-term frequent visitors to Winthrop and it is only three miles from where we live,” he said.
The Egg & I Riverview will be open for business Monday though Friday from 6 a.m. to 2 p.m. and Saturday and Sunday from 7 a.m. to 2:30 p.m. It will offer a 10 percent discount for seniors and military and feature free Wi-Fi and a free meeting room for up to 30 people with HD/LCD TV that can be reserved weekdays.
For more information, email [email protected]