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Marketing majors seek golfers for USF ScramBull tournament

The Bulls are set to hit the links at a golf tournament aimed to support the University of South Florida’s American Marketing Association chapter, which in March strives to raise its ranking at the AMA international conference in New Orleans.

Golfers and sponsors are sought for the 15th annual Golf ScramBull, set for Jan. 31 at The Claw golf course at USF.

“You’re coming out to help a group of kids who work really hard and are really proud of what we do,” said club member and ScramBull promoter Daisy Dykes of Plant City, a senior at USF. “We just need some help getting there.”

The ScramBull is the club’s “primary fundraiser of the year, pretty much the only one we have that helps us get to our international conference in New Orleans,” Dykes added. “It helps pay for our transportation and room and board.”

The USF-AMA chapter for years has consistently ranked among the top chapters at the conference, facing stiff competition from schools such as Penn State University and the University of Pennsylvania, which alone has hundreds of members. Competing collegiate chapters come from the United States, Canada and Puerto Rico.

“We were a silver chapter again last year,” said Dykes, a 2010 graduate of Plant City High who majors in marketing and minors in psychology. “We placed in the top 4 percent of 353 chapters and we’re really proud of that.”

The AMA club at USF is among its leading organizations, driven “to develop students’ professional skills through a speaker series, corporate tours, creating and implementing marketing activities for nonprofits and other events, like the golf tournament, etiquette dinners and resume workshops,” said club member Chelsea Adamcek of Valrico, in her letter to potential sponsors last year.

The club provides for “excellent networking opportunities, for internships and any type of learning,” Dykes said. “There’s so many different opportunities you get as members you’re hard-pressed to take advantage of them all.”

New this year is the Charger Marketing consulting initiative for nonprofits, which builds on the group’s previous and ongoing efforts in the for-profit realm.

“We started a new consulting committee that does nothing but nonprofit consulting in the Tampa Bay area,” Dykes said. “We help nonprofits with their marketing. We’re hoping this can give us a competitive edge so this year we can get gold-chapter standing, the next rank up from silver chapter.”

The club also gets judged according to its fundraising efforts, events and philanthropy. The club each year hosts a Marketing Week “to inform students about the USF School of Business and the major of marketing,” Dykes said.

About 100 golfers from the Tampa Bay area are expected to compete in the ScramBull tournament at The Claw, at 13801 North 46th St. in Tampa.

Cost is $100 per player and $375 for a foursome. Cart fees, greens fees, lunch and dinner are included. Also on tap are a raffle, silent auction and goodie bags.

Raffle and auction items include Rays tickets, Busch Gardens passes, a four-ticket packet to the Clearwater Marine Aquarium, gift cards, movie tickets and a foursome and two-night hotel package at the Tampa Palms Golf & Country Club.

The ScramBull’s driving range is set to open at 10:30 a.m., with registration and lunch at 11. The putting contest is at 11:45 a.m., followed by a shotgun start at 12:30 p.m. Dinner and prize awards begin at 6 p.m.

Also sought are contest and hole sponsors and raffle prize donations. Sponsorships and golf registrations are preferred by Jan. 25. For information, contact Dykes at (813) 928-6367 or by email at [email protected] For club details, visit www.usfama.com.

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