Lithia firm offers custom videos for college-bound athletes
Steve Kistler, owner of Videosyncrasy and AdvantEdge Sports Recruiting Videos, uses high-definition, broadcast-quality equipment to shoot films of high-school athletes to send to college coaches.
BY BARBARA ROUTEN Special Correspondent
Published: July 2, 2013
Updated: July 2, 2013 at 12:34 PM
LITHIA - High school athletes who want to play their sport for a college first need to catch a coach's eye. They may be among hundreds of players, runners or swimmers who send videos to coaches, so theirs must stand out.
Steve Kistler, owner of Videosyncrasy, an 18-year-old video-production firm in Lithia, has started a new service: AdvantEdge Sports Recruiting Videos at 5668 Fishhawk Crossing Blvd., #9.
The short films are custom-made to showcase the athlete in the best light possible, said Kistler. They include an assessment of the athlete's sport and educational goals, filming of the student in live or staged competition or drills, an interview of the athlete and a coach's testimonial.
Students may bring highlight videos they already have for review and possible editing into the package.
Equipment is high-definition and broadcast-quality. Edits are done on an advanced, digital, nonlinear system, like those used by many television stations, Kistler said.
"After working for years with coaches, trainers and athletes, we saw firsthand how fierce the competition is among recruitable athletes, as they vie for precious scholarship money and a place on their collegiate teams of choice," said Kistler.
His team surveyed hundreds of Division I and II coaches nationwide "on a broad range of recruiting-related topics, including the use of skills/highlights videos," he said. "We already knew that the coaches are expecting to see videos included with players profiles, but we were surprised by their reactions to the videos they often receive. Our surveys revealed the inherent flaws found in most videos and provided us with the blueprint we needed to make this a targeted investment in an athlete's future."
AdvantEdge Sports Recruiting Videos' mission is "to create the most professional, dynamic, yet cost-effective video package, starting at $395, to showcase a prospective player," said Kistler.
For information, contact Kistler at (813) 205-8406 or info@AdvantEdgeVideos.com or visit www.AdvantEdgeVideos.com.
Send news of community interest to Barbara Routen at Neighbors@tampabay.rr.com.