PLANT CITY The Florida Strawberry Festival is more than five months away but it already has a theme and logo.
The theme, “Florida’s Best Family Recipe!,” reflects the festival’s efforts to be a family-friendly celebration, General Manager Paul Davis said.
“We chose this theme because we feel it fits the essence of what we’re all about: food, fun and family,” Davis said.
The festival each year selects a theme, which is used in promotions. Vendors, festival booths and even festival parade floats often use decorations in keeping with the theme.
The festival’s iconic strawberry character that is featured on promotional materials also has a new look, complete with a chef’s hat and a handkerchief. The character is depicted mixing a bowl of whipped cream – the topping of strawberry shortcake.
The 11-day festival celebrates the strawberry harvest in Plant City, the nation’s winter strawberry capital, and draws about 500,000 visitors a year.
The 2014 festival will be Feb. 27-March 9.